Herodesk

The Secret Powers of your Signature

Anders Eiler
Anders Eiler
Founder

Oct 30, 2023

Pushing a message to an audience is never easy. There are hundreds of channels that you can use, and then there’s an overlooked, very simple and free one, that most miss: Your e-mail signature!

The Secret Powers of your Signature Pushing a message to an audience is never easy. There are hundreds of channels that you can use, and then there’s an overlooked, very simple and free one, that most miss: Your e-mail signature!

Everybody wants to have a nice signature at the bottom of their emails. It often contains generic things such as your name, title, where you work, some contact information and perhaps the company logo.

If you use your signature right, it can become a secret weapon that will help you sell more and give a better service to your customers.

This post contains three simple advice on how to supercharge your signature to have it work for you.

Display essential information

Let the recipient know who’s writing to them. Always include essential information such as:

  • Your name & title/position
  • The company name and logo (make sure the logo is a link to your website)
  • Direct contact information

This serves the purpose of letting the recipient know who they’re talking to. Nobody wants to talk to a faceless corporation, so the more personal you can make it, the better.

Provide relevant links and information

Add links to your website and social media profiles to connect with your customers easily. Also include relevant service information, such as your opening hours, links to FAQ, help center, return forms, etc.

The purpose of this is to make it easier for the recipient to find information about your business they often need.

Add promotions


The real power lies in adding your current promotions to the end of your signature. The more specific you can be, the better. Fx:

  • Black week: Save up to X% on ABC
  • Free shipping on all orders above X
  • Get the first X months for free if you sign up before Y

It is as simple as it sounds. Now, imagine how many more people will be exposed to your messages if your entire team adds it to their e-mail signature.

Here's an example of how it can be done:

Herodesk - the secret power of your email signature

Last week we published a new feature to let you create your own signature in Herodesk. Remember to apply the learnings from this post to your own.

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